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Case study

CREAM Group: Digital transformation of a complex real-estate group

Enterprise · CRM · workflow · integrations

Context

How the project started

CREAM Group is a real-estate group with more than 100 employees, covering areas from sales and technical management to energy, property management, investment and customer service.

The collaboration started with a CRM system. It gradually expanded into the digitalization of most key processes and the creation of a unified internal environment connecting departments, documents, data and external systems.

Project overview

Skupina CREAM

Digital transformation of a complex real-estate group

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Solution

What we solved

Long-term development made it possible to digitalize the company in stages. Every module was built around the existing core so data and permissions remain consistent and users do not have to jump between isolated tools.

The system covers sales CRM, customer service, documents and invoices, client and supplier portals, building management, HR, vehicle fleet, cash flow and reporting. In recent years, AI components have been added for classification, transcription and communication automation.

More than a decade of cooperation demonstrates the model we prefer: the system is not a one-off project, but long-term digital infrastructure for the business.

Key benefits

  • Centralized processes and removal of duplication
  • Extensive automation of recurring processes
  • CRM, customer center and request management
  • Documents, OCR, approvals and workflows
  • Building management, HR, vehicle fleet and reporting
  • Integration of Helios, registries, e-signatures and other services

Technology & architecture

  • PHP / Nette, MySQL, Redis
  • MySQL and MS SQL data sources
  • Performance-critical components in Ruby
  • iOS applications (Objective-C / Swift)
  • OCR and AI features
  • Helios, ARES/OR, Signi, BankID and other integrations
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